Enel X – EV adoption for employee vehicles
Objective
- Deploy 1,400 EVs among operations in Italy by end of 2019
Approach
- Embedded in corporate strategy
- Reduce GHG and incentivize circular economy approaches
- Top management buy-in
- Involved in project design and approval
- Provided multiple EV options
- Wide catalogue of EVs for purchase EV car-sharing service
- Eased the transition
- Installed chargers at homes
Challenges
- Convincing internal stakeholders to change behaviour
Key lessons and tips
- Change in customer behaviour
- Employee awareness to the importance of the EV transition that the
Company faces
- Company fleet management process optimization
- Active collaboration between actors of electric mobility ecosystem
(local level) to build ad hoc solutions (EV, back end platform, front
end enabler), subsequently scalable at global level and toward
different industries
- The importance of feedback from users to support the execution of
customer centric strategy
Outcomes
- Reinforced Enel X’s brand positioning in electric mobility
- Reduced GHG emissions
- Planning to extend pilot
