LeasePlan – EV adoption for employee vehicles
Objective
- Introduce an EV policy in the Netherlands HR department
Approach
- Prepared for common driver concerns
- Topping-up on the highway
- Flexible IT workplace enables work while charging
- Defined new EV car policy
- Compensation & benefits
- Fleet manager and consultant support
- Started at the top
- Ordered suitable EVs for senior management
- Educated drivers
- One-on-one conversations
- Trip planning
- Eased the transition by including:
- Try-out period with EV rental
- Holiday car
- Home charging
Challenges
- Driver familiarity
- Range anxiety
- Charging down-time
- Cost and talent retention uncertainty (HR specific)
Key lessons and tips
- Start at the top
- Start with shared vehicles
- Familiarize drivers via EV rentals
- High mileage drivers can drive electric
- Facilitate home and workplace charging
- EVs do not significantly increase fleet costs
Outcomes
- New car policy: EVs only from 2018
- Positive employee reaction
- Minimal impact on cost and talent retention
- Cost increase was the home charger
- No employees left the company because of the new policy
